Top 5 Successful Proven Tips To Grow Your small Business

Blog: NASSCOM Official Blog

As Mark Twain had well said that, ‘The secret of getting ahead is getting started’; so if you are already out there with your business idea in the form of a functioning business; you have half the battle won. Another half is to find ways to well monetize it in a manner that it sharts earning the requisite returns on your investments.

Your business is like your brainchild that needs continuous care and tending to grow big and strong. If you think it is not delivering results that you had initially planned; you need to be patient for some time. But, still if the things do not seem to move in the correct direction, you could chose and opt for one or more of the following business strategies:

1. The 3 C’s of customers: Your Customers, their choices and concerns

You need to be aware of what your customers want and how they want it. For this you need thorough market research. Even though you might have done it before starting your business, staying abreast of what your customers want; or rather what they would want in the coming time is what you need to concentrate on.

As Steve Jobs had well said that, ‘You can’t ask customers what they want and then try to give that to them. By time you get it built, they will want something new’. So, as a futuristic entrepreneur you need to look ahead, in advance and foresee what your customers would want from your products and services in the coming times, and evolve them accordingly. You could do surveys or cold calls or messages or mails for the same.

2. Work on the 2 C’s of Services: Customer Relations and Credibility

To grow into a big enterprise from a small business, you need to toll on building a brand that offers credibility to its customers as it is the #1 reason why customers tend to choose products and services from big brands. You need to find ways to offer similar credibility and value, if not more to your customers as well. Only then will they transform into loyal customers and also refer you to their related friends and family.

Brands work a lot and pay a lot in terms of User Acquisition costs to introduce new users to their brands and transform the existing ones into loyalists. Since, as a small business; you cannot afford such costs, you could initiate to provide customized customer relations to your clients. Making one off calls, connecting through whatsapp and messages, sending intuitive mails, etc. should feature in your rituals or you could employ a marketing company for the same as well.

3. Get a Mobile App Developed

Everything and everybody is going mobile these days. There are more than 5 billion smartphone users in an approximate world population of 7.2 billion, making it the biggest global market for outreach of businesses. Mobile apps for small businesses work as the optimum marketing solution as well, helping app owners track user data to understand user requirements and bring in viewership and sales simultaneously. For this, you could look out for a mobile app development company or hire remote developers that can help you develop a robust, scalable and secure mobile app.

4. Strengthen Your Social Media

With 3.5 billion social media users worldwide and 91% of 18-34 year olds trusting online reviews as much as personal recommendations; you need people to say good things about your products, services as well as your brand online. You may or may not hire marketing professionals for the same. To begin with, you could opt to create online accounts with your brand name and customize its look with easy options there itself. Then connect these accounts with your all online presence assets like your website, mobile app, etc. Create posts about your latest offerings and related industry developments on the same. Aim to grow your community slowly and organically, just like your business.

5. Employ the Able Ones

Remember, that you cannot do everything on your own. You would need help, especially when you intend to grow. People with diverse expertise, personalities and backgrounds joining your team will help you grow in terms of customer connection and looking at challenges in a newer light. Even though you are a small business short on funds, you should provide them with opportunities to lead and grow with your company , which shall help them in turn stay completely invested with your growth.

Business Journey: From bleeding to a blessing

An entrepreneur is a dreamer that works to create something new and far-reaching for their customers. Don’t let your dreams die, just because they are not fulfilled yet. Stay there with perseverance and find ways to grow. We hope the above stated strategies can help you do just that! All the best.

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