Top 13 Promising Trends of Content Moderation Organizations Must Not Ignore
Blog: MattsenKumar Blog
With the proliferation of social networking platforms that allow users to freely publish anything they want, content moderation is becoming increasingly prominent. A few evil people take advantage of the freedom to express themselves and upload any sort of material. It is, therefore, more necessary to keep average people engaged with the community, forum, or social networking sites by regulating such undesirable content. In addition, the quantity of spam material postings is on the rise. Therefore, for content moderation companies, it’s important to stick to the latest trends to stay at the best of their services.
The content moderation solutions market is projected to develop at a rapid pace due to new trends in social networking platforms, especially among the younger population, which include publishing comments, photos, and videos. Since there is an exponential increase in inappropriate online content like spam, disturbing videos, dangerous hoaxes, political propaganda, violence, and other extreme content at present, central governments have begun to regulate and create more strict policies to regulate social networking, video, and e-commerce sites.
So, here are the top 13 content moderation trends to follow:
1. The Rise of Violent & Criminal Content Moderation
As part of the violence and crime content moderation, killing threats, beating, shooting with a weapon and other explosives as well as terrorist activities, cruelty, and other hateful crimes or law-breaking actions are controlled. Content moderators keep a careful eye on groups, individuals, and organizations that promote such activities or groupings.
2. Presence of Objectionable & Offensive Content
In this section, you’ll find a lot of stuff that’s “cruel or insensitive.” This provision against hate speech, on the other hand, prohibits assaults on protected classes and extends safeguards based on immigrant status. Defensive language is further classified by severity into three categories. There are also exceptions for self-referential or empowering uses of such forbidden phrases.
3. Content Moderation Should Follow Real-World Policies
This means that every content moderation decision should adhere to the established policy, but it also means that policy must swiftly change to eliminate any gaps, grey areas, or edge situations as they emerge, and especially for sensitive issues such as religion and politics. To guarantee that the data supplied is based on choices made by moderators aligned with the newest and most complete policy advice, monitor market-specific content trends, identify policy gaps, make recommendations, and apply policy changes.
4. Content Moderation Should Be Managed To A Demographic Bias
Moderators who are reflective of the market being monitored are more effective, dependable, and trustworthy. Therefore, it is necessary to specify the demographics required and to handle all areas of diversity sourcing to avoid a demographic bias in the data that feeds into your model.
5. Expert Resources And Proper Quality Management Strategy Adds Value
Nowadays, content filtering choices are subject to public review. Errors may only be effectively identified and corrected with the help of an all-encompassing plan of action. This includes building a comprehensive team of qualified policy subject matter experts, setting up quality control review hierarchies, and tailoring quality analysis and reporting. We often propose and can assist execute a suitable approach depending on our client’s unique objectives.
6. Content Moderation is a Must for Every Organization
The demand for content moderators has increased as more organizations realize the value of having a solid online presence. To keep a brand’s identity and its community safe from harmful content, moderators can screen and remove it. According to research, the content moderation industry is anticipated to reach a value of US$11.8 billion by the end of 2027. All of this is a direct result of increased access to the internet and all of its contents. That means that anyone may publish anything they want, including spammers or hackers, or online trolls, as long as it isn’t damaging or useless.
7. Adoption of Hybrid Approach i.e., Involving Both Humans and Technology
Content moderation solutions that combine the power of humans and technology are becoming increasingly popular among companies. A major part of content moderation will continue to depend on people due to the need for improved human judgment. However, moderation teams will need to become more efficient at regulating huge volumes of user-generated material to protect a brand’s online community. Artificial intelligence (AI) techniques can also be used to safeguard moderators from content that could negatively impact their mental health.
8. Your Content Moderators Should be Multi-skilled
Content moderation requires more than just a fundamental understanding of a brand’s products and services. If you’re going to do this task, you’ll need a team of employees that can tolerate repetitive labor and sift through hundreds to thousands of content that can be upsetting at times. A company’s content moderation staff has to be optimized by hiring employees who are prepared to take on the position. The most highlighted qualities required in a content moderator are:
- Expert in language, regional dialects, and local culture.
- A commitment to global standards.
- Ability to accept notions that may differ from their views and viewpoint.
- Maturity and capacity to examine information that may be explicit.
- Passionate about preserving user rights and protecting others in the community from damaging content.
- Respect for quality norms and content rules of a brand.
9. Ensuring the Safety and Privacy of The Users
As far as safety is concerned, this includes self-harm, sexual exploitation, bullying, suicide, and harassment, as well as privacy violations. Anyone who attacks others in the first person, but posts from a different individual than the one being attacked, is prohibited. Your content moderation policy should have in-house moderators or outsource this work to a content moderation outsourcing business to protect the safety and privacy of the users. To monitor and filter such content, many firms employ a specialized team of professional moderators.
10. Checking the Integrity and Authenticity of the Content
This policy prohibits the dissemination of false information or misrepresentation, as well as spam and memorialization. So yes, you have to keep a watch on more than only the content, but also suspicious accounts such as false identities, ages, and accounts set up with the intent to deceive. False news however is the one part where you should take action and minimize its spread, rather than deleting it permanently. There is a social problem when flagging or removing the content from a site.
11. Considering Legal Factors and Transparency
A thorough transparency report should be published by platforms to make policies and processes transparent without giving bad actors a weapon to use against them. A platform’s moderation rules are revealed in these reports, which can assist prevent further inquiries. All three social media giants provide detailed information about their rules, data requests, protection of intellectual property (IP), handling of copyrights, and trademark notifications, among other things.
12. Prevention of Misinformation
Additionally, platforms require advanced moderation technologies that may allow platforms to combat evolving evasion techniques on time, in conjunction with human moderators who watch trends and notice bad actors A platform’s recommendation algorithms must also be evaluated to ensure that they are not propagating disinformation among its users.
13. Dealing With Spam and Machine-generated Content
Platforms face additional problems as machine-generated content becomes more sophisticated and more frequent. A platform’s account verification mechanism may be bypassed by any malevolent organization, allowing them to upload malicious information that degrades the user’s experience. Numerous continuing threats demand a broad and creative solution. Platforms need a way to filter all material, whether it comes from a real user, a spam bot, or artificial intelligence (AI). It doesn’t matter where the content comes from; if it interferes with the user’s experience, it should be removed.
Transparency and consistency in community guideline enforcement should be supported by trust and safety teams frequently evaluating tools and solutions. Content Moderation can help make your community a better place, whether you’re seeking to protect your viewers, boost brand loyalty and user engagement, or maximize the productivity of your moderators.
The post Top 13 Promising Trends of Content Moderation Organizations Must Not Ignore appeared first on MattsenKumar.