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Top 10 Social CRM Applications that Help to Keep Tabs on your Customers

Customer Relationship Management (CRM) is a key factor in business. Whether you have a small business or a large one, managing, monitoring and responding to your customers is essential for the success of your business. We bring to you a list of top 10 social CRM applications that help to keep tab on your customers.

1. Batchbook

BatchBlue’s Batchbook is designed for small business organisations. Batchbook helps in creating a customer relation history and recording customer information. It helps to track conversations that take place in person, through email or via various social media platforms such as Facebook, Twitter and LinkedIn and create communication history. This CRM tool allows to manage sales and contacts by integrating with networking and lead generation. The cloud based software of Batchbook allows employees of an organisation to log into Batchbook and respond to customer issues from anywhere.

2. Jive Engage Platform

Jive Engage Platform from Jive Software is a CRM tool that helps to integrate social collaboration technology and enterprise. The cloud based service of Jive enables enterprise users to create viral communities. Such communities help in keeping customers and employees connected through social media platforms. They also help in generating new opportunities for customer care, sales, advertising, social marketing, etc. Jive’s social CRM application and modules allow business organisations to network and interact with customers via Facebook, Twitter, LinkedIn, etc.

3. Salesforce

Salesforce is a comprehensive cloud-based CRM application built for small businesses or start-ups. Salesforce helps in every step of handling customer relationship, from customer acquisition to client interaction. This CRM tool helps to keep contacts organized. Its customer-centric features allow the user to manage live web chats, emails, events and other client-related activities easily. It helps to remain connected with customers on the social networking sites. Salesforce allows the user to handle all CRM related activities through mobile phone, making it possible to respond to customer issues at all times and from anywhere.

4. Nimble

Nimble is a smart CRM application designed to integrate the user’s contacts list, social media interactions, emails, messages and other relevant information in one place. Nimble helps to enhance the customer relationship experience by gathering social profile details of prospects and clients from various data sources and automatically updating relevant customer information. It is useful for identifying key contacts and connecting intelligently in order to convert leads into deals through meaningful interactions.

5. Oracle RightNow Social Experience

Oracle RightNow Social Experience is a cloud-based CRM application built for enterprises. It is a comprehensive social CRM solution that enables enterprises to mould consumer influence through social media interactions and engagement. It has several tools and features that helps organizations to monitor their online presence and engage in customer conversations on Facebook, Twitter, YouTube and other social media platforms. It helps to harness customer loyalty by building support community to engage customers, collaborating with customers through forums, sharing insights into product improvements, etc.

6. Insightly

Insightly is a great social CRM application that helps small businesses to explore their contact’s public profile information available on various social media sites like Facebook, Google+, Foursquare, etc. with a single click. It enables an organisation to automatically find every social media profile information about a contact related to the contact’s email address by simply providing that email address to Insightly. The CRM application displays the social network profiles of a contact along with the emails and interactions of the company with that contact.

7. Zendesk

Zendesk is an effective social CRM solution for companies that want to provide an enriched customer experience through 24/7 customer support. Zendesk allows an organisation to combine and organize all communications and social media interactions with clients in a single place. It also allows customers to help themselves. It helps to establish a self-service community portal for customers that allows discussion among various customers to find solutions for their issues. The data and insights obtained from such discussions helps organisations to improve their customer relationships.

8. Meltwater Buzz Engage Module

Meltwater Buzz Engage Module is a comprehensive social CRM tool designed for organisations and agencies. It combines social analytics, CRM and digital marketing for effective social interaction and engagement. This CRM tool tracks relevant real-time conversations taking place on social media platforms or sites and helps organisations to interact with customers and prospects. One of the features of this CRM tool is that it concentrates on individuals rather than on topics being discussed on the social media sites.

9. Sprout Social

Sprout Social is a popular CRM application that focuses on all aspects of an organisation’s online presence and helps to manage these aspects. This CRM application also helps to track the organisation’s followers on the social media sites and interact with them. One of its key features include a dashboard that enables an organisation to view all of its interactions on social media sites. It is an easy to use application that analyses, handles and enhances an organisation’s presence in the social media.

10. Lithium Social Customer Suite

Lithium Technologies’ Social Customer Suite is a social CRM application that enables organisations to enhance their customer engagement. The Social Customer Suite is composed of four key components, namely, the Community Platform, the Social Media Monitoring, LevelUp for Facebook and the Customer Intelligence Center.

While the Community Platform is designed to focus on the organisation’s social conversations, the Social Media Monitoring helps to analyse interactions that take place on social media sites. LevelUp for Facebook helps organisations to convert Facebook fan pages into communities to increase customer interaction opportunities. The Customer Intelligence Center analyses social program performance.

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