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TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Blog: Forrester BPM Center of Excellence

New legislation just passed in the US House of Representatives signals TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. However, there’s another issue at hand: TikTok’s influence over young US voters. According to Forrester’s 2023 Consumer Benchmark […]

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