Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders
Blog: Forrester BPM Center of Excellence
Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […]
Leave a Comment
You must be logged in to post a comment.