Thrive!: How to Succeed in the Age of the Customer

How much time do you spend looking at the ways things get done inside your business? It is a fair guess to say that a massive chunk of corporate resources go into such efforts, whether it is in IT, finance, sales, marketing, or operations. But seeking internal improvements in your business is no longer enough. The world's leading companies now look outward to emphasize a deep understanding of their customers, and what it takes to make their customers successful. They have come to realize that only when their customers are successful, will they be successful. These leading companies are intent on achieving Successful Customer Outcomes --everywhere, all the time.

Thrive! discloses how you can learn and deploy these new ideas --immediately. This concise monograph is about realigning your organization for dramatic and immediate results in order to maintain your competitive edge in the new world of total global competition. Towers and McGregor show how you can hone your priorities and strategies by shifting from the old way, with its bear traps and cul-de-sacs, to the new mindset needed in the Age of the Customer. You will never think about business in the same way again.
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Although many in Western economies are in a state of denial, we are undergoing the greatest reorganization in the business world since the Industrial Revolution. If you somehow haven't noticed it yet, there is a loud and clear wake-up call in the air that can be heard everywhere. It's called globalization, and it's being brought to you by three billion new capitalists from China, India, and the former Soviet Union.

No matter what industry you are in, no matter how successful you are, it's time to get ready for the world as it will be --a world where your customers have new choices from a sea of suppliers from across the globe.

You can no longer be just a seller to your customers, you now must bond with your customers so fully that you and your customers become one. In this eye-opening book, Towers and McGregor guide you in how to make your customers your greatest business asset. And that's exactly what you will need to do to thrive in the age of the fully empowered customer.

--Peter Fingar
Executive Partner, Greystone Group
Author of Extreme Competition: Innovation and the Great 21st Century Business Reformation