Three Things Tech Executives Should Know Right Now About CRM
Blog: Forrester BPM Center of Excellence
CRM is a foundational front-office technology. Enterprises originally used CRM to provide operational efficiencies for sales, marketing, and customer service organizations. Today, CRM is undergoing a second wave of adoption, where itβs used more broadly to support customers through their end-to-end journeys. The city of Los Angeles used CRM to get emergency aid β $36 […]
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