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Three Prime Candidates for Digital Commerce Innovation

Blog: Colin Crofts - Business Process Improvement

As we head into the holiday shopping season, it’s easy to get caught up in the predictions that this year’s online spending will be bigger than ever: Deloitte says holiday sales will be up 3.5-4%Adobe Digital predicts that Cyber Monday will hit a new milestone of $3B in online sales, while the NRF’s survey suggest that 46.1% of all holiday shopping will be done online. The overwhelming number of things that need to be done to prepare for Cyber Monday may have some digital commerce leaders running at full speed. But the time is now to plan for 2016 innovation – budgets are getting secured and plans are being made – so raise your head up from operations for just a moment to get ahead of the curve.
Our 2015-2016 CMO Survey showed significant increases in spend for digital commerce and heightened expectations that marketing play a leadership role in strategic planning, innovation and digital commerce (subscribers can read more detail on the findings in Digital Commerce Is Prime Candidate for Innovation in 2016).
Where should digital commerce marketers look for the next innovative idea?
If you don’t have the luxury of an innovation lab like the teams at Walmart, Macy’s and CVS, you can still engage your teams in ideation and testing. Here are three areas that keep coming up in conversation and have great potential for positive business results:
Social Buy Now, Pinterest Buy Now Button

Mobile Shopping on Pinterest
If these three ideas aren’t up your alley – don’t stop believing in innovation. Instead, think about how you can foster a culture of innovation to take advantage of this amazing time in digital commerce.
SOURCE: Gartner

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