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Three Personalization Mantras To Help You Survive A Data Deprecation World

Blog: Forrester BPM Center of Excellence

In this corner … consumers and privacy concerns. And in the other corner … companies prioritizing personalization in their business objectives. Who will win this fight of opposing forces? For too long, companies (and particularly marketers) have tried to drive efficient customer acquisition with “personalized” experiences and by hyper-targeting individuals. But there is a disconnect […]

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