Blog Posts Process Management

Three Outcomes Sales Leaders Should Expect From Marketing In 2022

Blog: Forrester BPM Center of Excellence

“Disappointment is the gap that exists between expectation and reality.” John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. First, sales leaders […]

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