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The Upfronts Spotlight The TV Advertising Industry’s Lag

Blog: Forrester BPM Center of Excellence

April showers bring May flowers and the TV upfronts. The ritual began in 1962, when ABC first scheduled all of its primetime programming to premiere during a single week in September. Since then, the medium of TV has evolved rapidly, but the upfronts have not. Consumption continues to grow across smartphones and smart TVs, satisfying […]

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