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The total experience imperative

Blog: OpenText

Image shows a variety of one, two-, three-, four- and five-star experiences.

Experience is the new economic battleground. Business used to be largely won on product and price. But more and more consumers are choosing to stay or leave brands based on their experience with them. Research backs this up: a study from Broadridge shows 65% of customers think most companies they do business with need to …

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