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The Top 5 Customer Data Use Cases B2B Marketers Need to Know

Blog: Oracle BPM

B2B marketing, CX and analytics teams are faced with a complex data landscape to glean insights about entire companies purchase processes not just individual consumers. Customer data platforms are purpose built to untangle this mess of data, organize it in the context of a customer and account and ultimately deliver a clear and actionable view on how marketers can successfully deliver the holy grail (the right message, to the right person, at the right time)

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