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The Power of Online Content Curation | Perspective Series

Blog: NASSCOM Official Blog

When my son has a question for which I don’t have an answer, his immediate response would be – “Dad, google it”. In today’s world, ‘googling’ has become THE term for finding required information.
Does it mean ‘Googling’ is answer to everything? The answer is – ‘it depends’. There is plethora of content available on the open web and it is sometimes described as ‘information obesity’. The challenge is in picking up the relevant & credible pieces of content and organizing them in logical sequence. The challenge grows exponentially if one is a greenhorn on the subject. However, leveraging Subject Matter Experts (SME) and/or inquisitive learner(s) can help solve this problem and produce high-quality content.

Typical challenges faced by organizations are:

The key benefits of curation are:

Do all organizations leverage their in-house talent to curate content OR simply rely on off-the-shelf content from various content providers? In my view, majority fall into the latter category. Many are yet to realize the power of curation and tap into the high-quality content available on the web. The reasons could be many:

Some organizations are leveraging the curation feature on the NASSCOM FutureSkills platform to

For the first time, organizations are able to cross-leverage their expertise by sharing curated content across the FutureSkills ecosystem. Sharing couple of case-studies that point out the value of curation.

Case Study #1

A large IT services and consulting firm wanted to build awareness on emerging technologies and methodologies across their workforce. Their key needs were:


They realized that off-the-shelf content did not serve their need and hence curated a module by marrying content from in-house, FutureSkills library and content providers and rolled it out to all employees. FutureSkills platform provided them the ability to trackprogress and ensure completion.

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