The Organizational Obstacles Of In-Housing Media
Blog: Forrester BPM Center of Excellence
Ever since the release of ANA’s K2 report on media transparency marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media. The prospect of an in-house team of media-savvy professionals maximizing the firms’ buying power in programmatic is the […]
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