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The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)

Blog: Forrester BPM Center of Excellence

Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […]

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