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The new normal is… collaborative and enabled by digital technologies & processes

Blog: Capgemini CTO Blog

In this blog, part of ‘The new normal’ series from Capgemini Invent, we look at how the concept of collaboration has been broadened and disrupted thanks to remote working. Effective collaboration is one of the critical enablers behind several business drivers for reinventing work, such as seeking to retain and motivate the right people and cutting real estate costs by reducing the need for physical office space.

Re-defining a sense of community

Employees are no longer limited to who they see in the office every day, rather they are exposed to many more internal and external networks. The technology-enabled remote working model has opened-up possibilities of cross-organizational and cross-geographical collaboration. It creates new opportunities for accelerated knowledge transfer and ideation. This acceleration of digital collaboration has re-defined a sense of community, where people are coming together to keep business and society moving.

What are the new challenges?

The dramatic shift to remote working brings a number of cultural challenges that must be addressed, including:

How can you accelerate digital collaboration?

To kick-start and accelerate digital collaboration, begin by focusing on boosting productivity in the following areas:

Virtual meetings and workshops:

Virtual social arenas:

Virtual workspace:

Healthy and productive home office:

Compliance and security:

How can you sustain a collaborative workforce?

Provide digital coaching

It is essential that employees are equipped with the right skills to collaborate and engage in a digital working environment. Targeted training on digital tools, as well as ongoing digital coaching, can support high performance.

Use empathy to redefine your collaboration model

Foster data-driven decision making

Data-driven companies have foresight – they are able to leverage their platforms to capture, analyze and translate data into actions automatically and predict organizational outcomes. For example, the cloud-based Riff Platform is a video and text chat data insights web application that measures conversational dynamics, analyzes vocal activity, and uses AI-driven conversation models to track who is talking and collaborating. By fostering a culture of data-driven decision making you can ensure your organization is leveraging insights from the data generated by the tools and processes, and that core business decisions are governed by data and insights. Underpinning this is the level of open-mindedness that a company has with respect to the use of new technology. 

Making your virtual workspace work

To effectively operate in a remote environment, your people need access to the right digital tools. However, this does not mean investing in every tool available, rather it is important to select the best digital collaboration tools for the needs of your organization (find out more) and your individual users (find out more). It’s how you make the digital workplace as customized as possible.

Succeeding in the new normal

Organizations that are open to new technology and excelling in digital collaboration will thrive in the COVID and post-COVID world.

At Capgemini Invent, we’re Reinventing Work for organizations across multiple sectors, ensuring they successfully transition to the new normal in which collaboration and digital capabilities prevail:

Find out more

Curious about where your organization stands today in these dimensions of collaboration and digital capabilities? Try our free Digital Culture Assessment teaser version here.

Learn more about how Capgemini Invent is Reinventing Work here.


Madeleine Brown

Senior Manager – People & Organisation

Capgemini Invent

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