Blog Posts Process Management

The New Digital Model For Brand Experience.

Blog: Forrester BPM Center of Excellence

The Journey From Energy To Experience. In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In my report entitled Emotions Fuel Your Brand Energy, I outlined three components of a brand’s “energy” and its ability […]

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