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The Holiday Season, 2019: AD&D Leaders Should Deploy Sophisticated Analytics In Their Trading Support Applications To Optimize Holiday Planning

Blog: Forrester BPM Center of Excellence

Holiday season tests to the max the effectiveness of each retailer’s demand, price, and assortment planning, and its allocation of inventory to channels and regions. To ensure success:  Use data to drive recommendations. Follow the example of international brands like Nike or iconic national eCommerce retailers like Germany’s Heine. Work with vendors like Dynamic Action to make specific, data-driven recommendations […]

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