The FTD Lesson for Long-Standing Brands: Don’t Rest On Your Laurels
Blog: Forrester BPM Center of Excellence
FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower market, this pioneer should have dominated. It’s long offered ecommerce and delivery, features competitive “DTC” upstarts now play to disrupt markets. But eCommerce alone […]
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