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The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”

Blog: Forrester BPM Center of Excellence

The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. For many organizations, however, these four R’s are still more philosophy than reality. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […]

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