The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live
Blog: Forrester BPM Center of Excellence
Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Brands need strategic guidance to make the most of their […]
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