Blog Posts Process Management

The Five Tenets Of A Sticky Retail Subscription

Blog: Forrester BPM Center of Excellence

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found – and Rent the Runway’s recent IPO filings also underscore – creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed with continued value from that subscription. Otherwise, churn and operational complexity can […]

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