Blog Posts Process Management

The End Of An Era: Moving Beyond The One-Size-Fits-All Marketing Cloud

Blog: Forrester BPM Center of Excellence

The Enterprise Marketing Software Suite forms the foundation of the marketer’s modern martech stack. Marketers depend on these solutions to accomplish everything from customer understanding, engagement optimization, personalization, campaign execution, and performance management. Despite industry wide adoption and success, stubborn challenges have lingered; the solutions typically lack an advanced technology platform, emphasizing brute force breadth […]

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