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The Edtech Story #4: Indian Edtech firms – The Winners and Innovators

Blog: NASSCOM Official Blog

The Edtech Story

A blog series by NASSCOM covering in-depth analysis of the Edtech Sector during COVID-19

#4: Indian Edtech firms: The Winners and Innovators


In our earlier blogs we have covered in detail how and why the Indian Edtech ecosystem was able to move up during COVID-19. If we examine a bit deeper, we can easily deduce that the growth in this sector is driven by innovative Edtech firms whose offerings have been widely adopted and accepted by Indian students.

We are living in an “App era” where download and usage of apps decide its success or failure rates. The same applies to the Edtech business which has shifted from a pure brick and mortar model to a digital model. Here the success of a platform is measured using app usage and rankings on app store (for iOS) / play store (for Android).

To gauge the success of an Edtech firm, we analyzed them on the below data points as of June 2020:

Each of the above parameters consider different metrics like total downloads, recent downloads, reviews, uninstalls, user experience, in-app revenues and more. Based on these, we calculated a combined score to rank the Edtech firms.

Edtech Winners

Based on the analysis, the top 5 Indian Edtech firms garnering a score above 500 are Unacademy, Vedantu, Byju’s, Diksha and Udemy. These companies dominated the list based on their aggressive business strategy and the rise in subscriber base during COVID 19.


Apart from the winners listed above, there are many Edtech firms with unique business models catering to varied audiences and creating visible impact.

Edtech Innovators

COVID 19 also propelled many firms to strategize and restructure their business models to not only provide innovative solutions but also improve accessibility and adoption by catering to a vast and varied audience. Some successful innovative solutions are listed below

Enrolment Automation

Classroom Environment and Online Education Blend

Game Based Learning

Teacher’s upskilling

Learning Tablets

The count of these winners are endless and they are winners not just on the basis of their score but also on innovation. The key is making education accessible to everybody.

But all winners’ needs some support, a support not only from the demand perspective but also from the business side which comes from “Investors” in the form of funding. In our next blog, we will cover the Edtech funding situation in India during the COVID era.


Please find below the links to our earlier blogs in this series:


Source: Similarweb, NASSCOM


The post The Edtech Story #4: Indian Edtech firms – The Winners and Innovators appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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