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The Edtech Story #1: The Edtech Landscape: A brief Overview

Blog: NASSCOM Official Blog

The Edtech Story

A blog series by NASSCOM covering in-depth analysis of the Edtech Sector during COVID-19

#1: The Edtech Landscape: A brief Overview


Edtech” or “Technology in Education” is not a new buzzword. It is a sector which has evolved over the last few years and emerged to become the fastest growing sector during Covid-19.  Increase in digitization, the start-up ecosystem continuously innovating to provide new services, the ever evolving consumer base and the COVID-19 situation has given the Edtech sector both in India and globally a huge boost.

In the following series of articles I will be analyzing the key trends in the Edtech sector and its progress during the COVID-19. The first in this series is a brief overview of the sector with some parallels drawn between the Global and Indian Edtech landscape.

Edtech has seen an upsurge over the past years and is expected to be the ‘new normal’ in the near future also. It’s not entirely because of COVID-19, the trends were similar even during pre-COVID times when Edtech was equally important for supplement, test preparation and distance learning courses. Edtech is a global phenomenon and hence needs a deeper look on the complete landscape to develop a clear understanding.


Global Edtech is dominated by select countries based on key parameters like VC Funding, number of Edtech start-ups headquarters, unicorns, acquisitions etc. The countries with their area of specialization are mentioned below:

Global Edtech landscape majorly comprises of the following categories covering different aspects:

There are overlaps between tech learning and online learning platform providers as they offer solutions both for K12 and Higher education.

Global Edtech Landscape (illustrative)

Edtech Headquarters around the world

The above chart explains the density of Edtech firms’ headquarters in different countries. The dominance of few countries in the Edtech space are clearly visible in the above chart.


The data points mentioned above indicate the growing importance of Edtech globally.

India, too is not very far behind. Edtech and more importantly ‘education to all’ is an important agenda for the Indian Government.  Needless to say the growing prominence of digital education and Edtech firms has helped enormously to fulfil the Governments’ agenda. In a short span of 5-7 years, Indian Edtech sector has achieved a lot and has set global standards. India stands tall among other countries in the Edtech space in various categories like funding, start-ups, cities and many more.

India Landscape:

Indian Edtech journey started in 2004 with the emergence of satellite based education and smart classrooms. 2008 saw the start of e-learning with players like Extramarks, Khan Academy venturing into providing online education. 2015 was a game changing year for Edtech which saw the emergence of over 1,000 start-ups raising a funding of over $125 million. Increasing awareness and disposable income led to rise of EdTech market and attracted large investments. In 2018 Indian Edtech firm Byju’s turned unicorn and now tops the list of 19 EdTech unicorns in the world.

Indian Edtech Landscape (illustrative)

India’s Edtech landscape majorly comprises of K12/College, test preparation, upskilling and technology providers. The landscape is not very different from the global landscape but there are few areas which makes it different:

India’s Edtech story though growing at a rapid pace in the past few years has got a major thrust in the form of COVID-19. How has COVID-19 affected the Edtech industry? Our next series of blogs will delve deeper into “The India Edtech Story during Covid times”.

NASSCOM covered a detailed landscape of Indian landscape in its 2018 report on “Edtech – The Advent of Digital Education”. You can download the report from the link below:

References & Sources

Holoniq, Tracxn, Medium, Yourstory

The post The Edtech Story #1: The Edtech Landscape: A brief Overview appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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