The Data Digest: The Dangerous Contradictions Of Consumer Reviews
Blog: Forrester BPM Center of Excellence
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust. But two of the […]
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