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The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Blog: Forrester BPM Center of Excellence

We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?” But every now and then, lingering questions crop up that lead to misguided decision making around values. Here are two common misconceptions — and why they are wrong. […]

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