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The Customer Feedback Frenzy Continues As Microsoft And Salesforce Up Their Game

Blog: Forrester BPM Center of Excellence

Earlier this year, I blogged about how customer experience (CX) pros should be wary of what they hear about voice-of-the-customer (VoC) capabilities from some customer relationship management (CRM) vendors because customer feedback management (CFM) and VoC technologies offer more punch than CRM tools. Although this remains accurate as of today, recent announcements highlight that this […]

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