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Contributed on August 2, 2021
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The CMO And CXO Must Partner To Transform The Customer Experience

Blog: Forrester Blog for Business Process and Applications Professionals

McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. After CVS and Walgreens, here too, the CMO reports to a chief customer officer, marginalizing their […]

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