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The Challenge of Culture Change: How to Motivate Your Organization to Move from the Status Quo

Blog: IMA Blog

Your corporate culture is the collective pattern of values, behaviors, and unwritten rules of your organization— in other words, it’s the collective Frame of Reference for your organization. Others can copy your products and services. Others can even imitate your marketing. But no other company can replicate your organization’s culture. Your culture is what makes you… you. 

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