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The business value of Mobile + Cloud + Internet of Things

Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker).

The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities.

We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises.

We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market.

By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and “rationalize” the interaction with the IoT networks (think of the interaction of the sensors on which the “Internet of Things” technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology.

Here is the presentation we gave (partly in Italian, but very visual):

Mobile + cloud + internet of things (iot) = new business.

And here is a short video of the audience:

together with a few pictures of the event: