The B2B Chief Customer Officer: Unicorn Or Camel?
Blog: Forrester BPM Center of Excellence
In Silicon Valley startup parlance, there are two types of ventures: unicorns and camels. Unicorns are the bright, shiny, money-burning, rapid-growth startups. Camels are built on a more solid financial philosophy, meant to make the money last, using venture capital as more of a bridge than a survival tactic. In times of crisis, it’s probably […]
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