Blog Posts Process Management

The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation

Blog: Forrester BPM Center of Excellence

I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […]

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