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Super Bowl LIV Highlights The New Normal For Agencies

Blog: Forrester BPM Center of Excellence

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains one of the few mass media opportunities to gather a plurality of Americans, thus a vanguard advertising showcase for the industry. Whether it’s Amazon’s lighthearted “life […]

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