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Super Bowl LIII Ad Themes: Dystopian Robotics and Uplifting Values

Blog: Forrester BPM Center of Excellence

Pity the Poor Robots Q2 was all about robots and AI: Pringles, Google Translation, Mercedes A-Class, TurboTax Live and Sprint, while Michelob slipped a robot ad into early Q3 and Alexa appeared in Q4. While the Google and Mercedes ads showed the positive side of robots, Pringles, TurboTax and Michelob all showed robots longing for the […]

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