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Successful Brands Will Manage Their Own Digital Destiny

Blog: Forrester BPM Center of Excellence

The 2020 pandemic has forced consumers to digital touchpoints, accelerating the need for brands to up their game when it comes to digital commerce, engagement, and operations. Historically, most brands have sold through wholesale retail partner relationships and distributors. Now, they must own the customer relationship, as far as they are able. Forrester’s latest report, “Branded Manufacturers: […]

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