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Stop Trying To Be Uber Or Upgrade How You Collect Customer Feedback

Blog: Forrester BPM Center of Excellence

This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. [For those who haven’t used it recently, here is how it works. After a […]

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