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Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia

Blog: Forrester BPM Center of Excellence

Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […]

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