Blog Posts Process Management

Solve Your Greatest Customer Challenges with Hyper-personalized Experiences

Blog: The Tibco Blog

Reading Time: 2 minutes

Customer experiences will prove the primary differentiator for businesses in 2022 and present the fastest route to resilience. As more companies adopt digital acceleration, the volume of available customer data for real-time capture and use increases exponentially—leading to a greater understanding of customer preferences and habits. 

With a greater understanding of your customers, you can give them not only what they really want but what they didn’t even know they wanted: real-time, personalized offers.

Typical Business Challenges

Many industries face similar challenges when it comes to understanding, managing, and analyzing customers and their data: 

The Benefits of Hyper-Personalization

Hyper-personalization strategies offer business-changing solutions, including, but not limited to: 

For example, Sara Assicurazioni built a multi-cloud enterprise application solution that connects all its data, reimagining the way the company develops and delivers insurance. Thanks to newfound flexibility and scalability, it introduced a new level of innovation and changed what it means to provide insurance, shifting from broad, all-in-one policies to highly-personalized products based on customer habits, behaviors, and preferences. And with greater availability and mobility, it’s bringing digitally fueled products to market faster than ever before. Sara Assicurazioni transformed from a 70-year-old traditional insurance company into a head-turning, digitally-driven leader in Italy’s insurance landscape.

How You Can Achieve Hyper-Personalization

The digital customer experience requires a host of new technology, services, and models—all interacting with clean governed data, systems, and services. It requires new and faster delivery models to engage customers with contextual relevance, offers, and opportunity discovery.

The TIBCO Connected Intelligence Platform enables the transformation you need to use real-time, data-driven insights to drive hyper-personalized customer experiences, delivering improved customer loyalty and market growth.

Check out this banking whitepaper, this retail whitepaper, or this insurance whitepaper to discover how you can overcome key challenges and drive hyper-personalized customer experiences in your industry.

The post Solve Your Greatest Customer Challenges with Hyper-personalized Experiences first appeared on The TIBCO Blog.

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples