Shift From Manual To Automated Account Planning To Deliver Results
Blog: Forrester BPM Center of Excellence
I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why? […]
Leave a Comment
You must be logged in to post a comment.