Blog Posts Process Management

Self-Service Buying Is A Wake-Up Call For B2B Sales

Blog: Forrester BPM Center of Excellence

Digital buying and self-service are everywhere. In all buying stages, B2B buyers use tools to complete tasks and purchases on their own. Reassuringly, they still value interactions with sales reps and product experts. However, sales teams haven’t kept up with the digital practices of buyers – leading to thinner pipelines, longer sales cycles, and greater […]

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