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SaaS Technology Love: Rising and Rising

Blog: NASSCOM Official Blog

SaaS Technology Love: Rising and Rising

 Software as a Service has been the growing choice of digital adopters and investors. The continuously growing need of cloud-based solutions are also leading to faster adoption of software products and SaaS-based solution turns out to be the favorite. This phenomenon is global and SaaS tech is becoming the choice with every business. SaaS ecosystem is getting bigger and bigger:

As per Gartner, the enterprise software market is expected to grow by ~9% in 2021 and SaaS has a big role to play in this growth. Also, global spending might take a hit but cloud spending expected to rise by over 6% y-o-y. The global SaaS market is estimated to grow to $230 billion in 2022 from $145 billion in 2019. SaaS has become a need for most of organizations globally:

As per a recent survey,

So what makes SaaS attractive?

SaaS market gained substantially even in India. Though overall VC investments were down compared to last years it was much higher than earlier years.

Many SaaS start-ups saw over 50% rise in revenue and an increase in time spent on platforms. Also, rise in demand was observed in support function softwares like payroll, customer relationships, etc. Property management software, billing software also saw significant growth. Based on a recent study, very important aspects of SaaS has come up which will emerge going forward:

The outlook for SaaS also continues to be positive. The domestic market for SaaS India is likely to expand 6x to $13-15 billion by 2025. Funding in India has grown by 15% over the last three years, and 2020 alone saw six SaaS unicorns.

SaaS has become a heartthrob of the software industry, not only from the digital transformation perspective but the long term value it can offer to any business.




Source: BMC, Business Standard, Sifted, NASSCOM


The post SaaS Technology Love: Rising and Rising appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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