Blog Posts Process Management

Role-Based Sales Competency Maps – I Ain’t Got Time For That!

Blog: Forrester BPM Center of Excellence

Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping was a theoretical exercise invented by human resources or learning designers to test my last nerve. I was certain that the exercise would […]

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