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Riding the SaaS Storm

Blog: NASSCOM Official Blog

Riding the SaaS Storm

IT industry has always been called by it major sections like BPM, IT services, Products, ER&D. But with time the sub segments under these categories are spreading its wings and gaining equal importance.

Now one of the biggest example of this sub segment is Software as a Service (SaaS). SaaS which is an important part of software product is getting more and more mainstream. The continuous digital adoption and cloud era is making many organization to adopt SaaS and create SaaS based solution. Over and above ease of use and pricing models make SaaS as superstar in this era. In COVID time when the businesses are bleeding, SaaS is expected to maintain its constant growth. The burgeoning rise of SaaS is felt not only the industry but also the economy.

To understand the SaaS in-depth market and opportunity, NASSCOM recently released its first ever report on SaaS titled “Riding the Storm: Towards the Giant India SaaS Opportunity”. Report underlines the opportunity and whitespaces for the growing Indian SaaS industry. For the first time ever, key stakeholders in the Indian SaaS ecosystem have collaborated to create this research study. The report also highlights how India can become the global hub for SaaS and can tap the huge addressable opportunity by strengthening it ecosystem.

Global Key Trends:

India SaaS Market Landscape

Market Opportunity: By 2025, $400 billion addressable global opportunity for SaaS, driven by growth in new, untapped markets:

Strategy Playbook for Indian SaaS: Indian SaaS companies need to have a strategy that is a combination of product, price, GTM which solves multiple purposes


Please find more detailed insights on the NASSCOM SaaS report:

The post Riding the SaaS Storm appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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