Revenue Operations & Intelligence (RO&I) is now core to a go-to-market tech stack
Blog: Forrester BPM Center of Excellence
If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it’s revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.