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Revamp Your Retail Loyalty Program With Forrester’s New Framework

Blog: Forrester BPM Center of Excellence

It’s no secret that shoppers love retail loyalty programs. Our data shows that nearly three-quarters of US online adults belong to at least one. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. For instance, Ulta’s loyalty members account for more than 95% of total revenue, Nordy Club […]

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