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Retailers: Use In-store Sensor Tech To Understand And Enhance Customer Experience

Blog: Forrester BPM Center of Excellence

Sensor based technologies have been around for a while now, (remember all the beacon hype?), and are now rapidly gaining traction. In-store sensor technology, and more importantly their contribution to understanding our in-store customers and businesses, are at a point where it is now truly digitally transforming physical stores and the experiences delivered to customers. […]

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