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Retailers: Give The Gift Of Personalization Through Omnichannel This Holiday Season

Blog: Forrester BPM Center of Excellence

Retail strategy for the holidays has always been about achieving two, if seemingly contradictory, goals: Goal #1: Marketing specific products to specific customers to attract and convert them Goal #2: Selling inventory that minimizes out-of-stocks and overstocks by the end of the season With many retailers, including Target, entering the holiday season thinking about high […]

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