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Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Blog: Forrester BPM Center of Excellence

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations. Forrester predicts that digital touchpoints will influence 55% of total European retail sales by 2022, so a retailer’s digital presence continues to play a significant role in influencing consumer purchase decisions, both online and […]

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